Coffee Cultivated in The Forest Land Area
In the shade of the natural forest canopy, FiRo's coffee plants yield exceptional quality without the need for any plant protection chemicals!

Characteristics of Coffee Grown Under Forest Canopy

Shade trees serve as a natural canopy, enriching the soil with organic matter. In the case of leguminous trees, they also play a vital role in nitrogen fixation, contributing significantly to soil fertility.


The natural canopy provides protection against extreme temperature fluctuations between day and night. While the root system aids in erosion control, the canopy limits water loss from coffee plants. When shade trees are chosen and maintained correctly, they can help alleviate stress caused by drought.


By maintaining higher biodiversity in coffee-growing regions, there are potential advantages in terms of yield due to more diverse pollinator species and pest management, as well as the presence of other predator species.


Shade trees can suppress weed growth while also mitigating the impact of severe weather events like storms and frost.

Why FiRo Chooses Under-Forest Canopy Farming!

It is important to understand that before being cultivated as a single crop under direct sunlight for maximum productivity, coffee plants were small, humble bushes thriving under the natural canopies of virgin forests in Ethiopia. FiRo strives to return coffee plants to a state close to their original habitat while establishing a comprehensive, modern production system to ensure that coffee retains its exceptional quality within a sustainable ecological environment.


Natural forest ecosystem as a farming environment

Differing greatly from sun-drenched coffee farms reserved for full exposure, FiRo is advancing the organic in-forest coffee cultivation model in the Central Highlands of Vietnam.

Coffee grown under forest canopy enjoys all the benefits of a green ecosystem – where every plant not only enhances coffee quality but also contributes to the livelihoods of the people involved in the production. This reflects FiRo’s strong commitment to preventing the devastation caused by monoculture: deforestation, land degradation, biodiversity loss, coffee and water pollution, and more. At the same time, FiRo supports the livelihoods of ethnic minority communities in under-forest canopy coffee farming projects, helping them increase their income and ensure their well-being within an entirely organic cultivation process.

→ At least 40 – 60%

→ 10 or more plant varieties

→ At least 03 canopy layers.


A green production chain for environment protection

→ Ecological nurseries

→ 100% Microbial organic fertilizers

→ Carbon neutral factory

Fine Robusta Vietnam is environmentally conscious not only under the sun but also across the entire supply chain. This makes Fine Robusta Vietnam’s comprehensive integrated production model a truly sustainable system.

+ FiRo sources our seedlings from organic nurseries.

+ FiRo uses organic microbial fertilizers to replenish nutrients in the soil after coffee harvesting. These fertilizers are produced from scraps of coffee processing, such as coffee husks and wastewater treatment sludge, along with beneficial microorganisms.

+ FiRo has established a carbon-neutral processing facility. This means that the entire processing cycle for all FiRo coffee products has no negative impact on the environment and even contributes to a greener community.

+ FiRo employs equipment with minimal emissions and harnesses renewable energy sources to protect the environment.


Optimal process for premium quality

Healthy coffee plants flourish in their own suitable ecosystem, carefully nurtured in the shade of the forest canopy. Only the ripest coffee cherries are selectively handpicked with great precision.

This natural, slow-paced farming method infuses the coffee with rich nutrients, resulting in a uniquely flavorful product. FiRo continues to establish standardized processing procedures to preserve all the inherent flavor potentials:

+ All of FiRo’s coffee undergoes washed processing – a costly procedure that requires substantial investment. This enables FiRo to produce large quantities of top-quality and consistent coffee products.

+ FiRo actively ferments our coffee with our own strains to maximize its flavor potential. The drying process is carried out under strict control using modern drying equipment. FiRo understands that the coffee’s flavor profile is delicate. Hence, excellent control can unlock the accumulated flavors within the beans.

+ FiRo’s products are certified as specialty coffee by the CQI, scoring above 80 points. FiRo’s experts have built a reputation to be proud of, not only for FiRo’s coffee but also for Vietnamese coffee in general.

+ Fine Robusta Vietnam integrates a wastewater and organic waste treatment system throughout our processing chain to support sustainable farming. Additionally, FiRo prioritizes solar energy for our operations, making our factory environmentally friendly!

→ Achieve 100%

→ 100% FiRo Fermentation

→ 100% are dried using primary and secondary machine

FiRo is ready to share knowledge and support the community in implementing our farming model.

FiRo’s ultimate goal is to strive for sustainable development. We aim to produce clean, high-quality agricultural products that are safe for human health while minimizing any harmful impacts on the ecosystem and the environment.

FiRo seeks to achieve the ideal balance between product quality and the natural environment to ensure long-term efficiency through the application of cutting-edge technology, biotechnology, and environmentally friendly methods. Our primary focus lies in the cultivation process, where we emphasize organic farming practices that have yielded positive results.

FiRo is always willing to share knowledge and provide support for the implementation of our organic farming model. This assistance extends to improving existing coffee plantations, enhancing soil health, and increasing coffee plant resilience, quality, and productivity sustainably and safely.